Advertising
This mock print ad for Cabela’s depicts two people; father and son, brothers, old friends, with copy that relates to why people enjoy the outdoors beyond the act of catching fish or hunting animals. My work tries to capture human emotion and uses it to connect with the viewer.
The brief for this mock billboard ad was to redefine what self care means for women while showcasing the Bravada 2 shoe from Merrell. The copy and tagline is empowering and suggests self care comes from being bold out in nature.
This series of out of home advertisements were made as part of an assignment to expand on Velveeta’s La Dolce Velveeta campaign. The campaign included headline driven prints with fun word play and simple art direction. I added the new tagline Do YOU, adding to the idea of being yourself and living your best life, with Velveeta.
For the same Velveeta assignment, I created these social posts as part of the same campaign. They are made to be interactive and fit the brand voice as well as the tone of Twitter/X.